Pay-Per-Click marketing can broadly be divided into 4 types: Search, Display, Social& remarketing.
Allows you to serve ads to targeted customer segments as they are searching for keywords relevant to your website. This is a powerful tool, as these customers are pro-actively searching for you and are therefore more likely to convert to a booking than a normal visitor.
Allows you to serve contextual image or video ads on Internet pages where your customers are expected to be, based on their interests. Display ads expose your potential customers to your brand during the research phase of the decision-making process in locations which compliment your brands offering.
Allows you to create ads which follow your past website visitors around the Internet, serving different ads depending on how they’ve interacted with your website, re-enforcing your brand and helping bring customers back to your website who didn’t purchase previously with custom search and display ads.
Allows you to target specific social media segments and demographics with text and video ads.
Why should I do PPC?
Simply put, paid search is the fastest way for your business to get new customers. Paid search has the power to bring immediate reach, awareness, search traffic and conversions to your website, where SEO can take months, but the key question is, at what cost!
PPC, unlike most other forms of marketing, allows you not only to choose the exact types of people who see your ads (age, gender, geography, demographics and more) and only pay for those who engage with your ads, but it also allows you to directly track the revenue each ad generates.
What is our approach to PPC?
We deliver intelligent, impactful and well executed PPC campaigns so that you can get the most bang for your marketing buck. Our PPC experts spend time learning about your business and identifying target audiences and push customers down the booking funnel at key touch points. Using the powerful Google Analytics tool and other search marketing analysis tools, our team constantly monitors ad performance metrics and conversion paths to ensure that you are always achieving a good ROI.
Here are the broad steps which our ads team will take to get your ads running:
- Setup of Google AdWords Account
- PPC Strategy development
- Keyword & audience research
- Ad & campaign creation
- Campaign Management & Analysis
Why work with GroHotel Solutions?
We have a team of experienced digital marketing experts and have managed dozens of PPC campaigns over a period of many years. We are experts in building low cost high yield ad campaigns and spend time to research your business and choose the right paid search platforms to market your business online. We have run ads on a wide range of platforms including but not limited to Google, Instagram, YouTube, Instagram, LinkedIn, Facebook and more.
We take a data-led approach to generate cost-effective and relevant search traffic for your website, using A/B testing, analytical data collection which provides us with real time feedback and helps us optimise our approach and helps increase traffic and improve overall ROI.