Web design covers everything to do with the ‘look and feel’ and usability of a website, including the colours, layouts, information flows and the overall user experience. If you can develop an intelligently crafted site design which resonates and engages with your audience, you will have a sustainable marketing platform which can build brand awareness and increase conversions and ultimately revenue.
Web design requires consideration of page layout, site architecture, navigation, usability, 'stickiness', SEO content creation, user experience design and much more. However, by far the most important aspect of SEO Web Design, to the website owner, is website ROI (Return on Investment) and conversion statistics and sadly, this is often overlooked by designers and owners alike.
Why do I need a Website?
Websites are at the heart of a hotels digital presence and help deliver results, but not all websites are created equal.
Effective web design clearly highlights your competitive advantage, engages your guests, builds your online presence and drives guests through your site and into your booking engine funnel, which increases direct revenue and reduces reliance on third party online travel agents.
What is our approach to Web Design?
We take a data-driven approach to hotel web design, integrating a creative design process with the latest web coding languages and technologies to create transformative performance-based designs. Our developers are highly experienced with the latest web standards, including HTML5 and CSS3 with a strong focus on delivering mobile-first and SEO-friendly sites which achieve business goals.
We have successfully integrated the creative design process with a data-led approach to ensure that your website resonates with your audience and that your visitors engage with your brand online. With Engagement comes trust and then comes conversion and profitability.
Performance is always at the heart of what we do, but we also want to craft intelligent digital experiences and create rich responsive websites which make the user experience memorable. Your site should look as good on a mobile screen as it does on a desktop screen.
- Brief – Clarify the scope of work & gather project requirements.
- Plan – Allocate technical resources and make project preparations.
- Design – Team create the ‘look and feel’, user experience & visual assets.
- Testing – All aspects of the site are tested and debugged.
- Launch – Preparations are made to launch the site.